Direct Mail Campaign for Tesco/Nescafe. The brief was to create a campaign for the recently launched Azera barista coffees. Tins specially designed by art and design students from across the UK for their new barista coffee range. Focusing on the great-tasting, quality coffee in an instant, the audience was young and artistic, with a discerning taste for quality coffee. The design, copy, and visual direction were all conceived to work in line with 'artistic' idea. The image above illustrates some early scamps for the creative shoot.
Cover & Personalisation area. The shoot was set-up and photographed to follow the approved scamp. The final lead headline was; Enjoy the art of barista style coffee.
Final inside spread.