Fresh fields Bruckhaus Deringer: Business Pitch to the Automotive industry of Japan. Concept, A/D, design and copy. Before agreeing the final design, a range of concepts were put forward that targeted specific issues facing automotive law in Japan. These regarded green issues, safety and design. The final design centred on the concept of a more technologically advanced future. Copy, design and art direction reflected a progressive, forward looking concept.
During the concepting stage, various visual ideas were assembled as possible narratives. Some of these ideas spanned speed, technology, and issues facing the industry such as regulation and green issues. These are just a few of the examples of how the creative process was conceived at the early stages.