Freshfields: At the concept stage, a range of ideas were put forward to engage employees about a new internal CRM system for the business. The origami concept was chosen because it aligned nicely with the overarching concept regarding connectivity and engagement. These are just a few of the page examples during the creative phase.
Freshfields Bruckhaus Derringer: Creative Photoshoot for a Customer Relationship Management (CRM) Solution. The concept involved working with an Origami expert to produce a range of Sonobe creations. These pieces then became the 'hero' of the overarching concept which was about integration. The sonobe proved a powerful visual metaphor to communicate the benefits of an integrated platform.
The photos were shot in the studio in a combination of arrangements that could be used to unpack the CRM story around engagement and connectivity.
A close-up of one of the larger sonobe pieces.
In the examples above, the images from the photoshoot were used to illustrate how the brochure could be used tell the story. The photography worked closely with the headline(s) to tell a story.
The sonobe became the visual hero for all the communications. In the example above, the headline 'Engage. Share. Connect' worked in line with the sonobe structure.