Reuters Plaza in Canary Wharf: The area was taken over with to advertise the Reuters coverage of the World Cup in 2006. Various public areas around the plaza were utilised to create a vibrant and interesting visual experience for the sporting month. The main staircases at Canary Wharf incorporated two high profile footballers of the time; Ruud Van Nistelrooy and Zinedine Zidane. The purpose was to draw fans to the World Cup site on Reuters.co.uk
