Thomson Reuters Lenticular Printed Direct Mail. The brief was to create a piece of stand-out Direct Mail that would attract C suite and business professionals to a networking event during election night in 2010. I called it 'Faces of change'. The idea was to represent all the faces in the election run-off into an engaging piece of direct mail. As the design was viewed from various angles, the leaders of all 3 political parties were represented. Lanyards were also produced to help identify guests at the door of the event.
